5 Methods to Improve App Engagement in 2021 That You Should Implement Now

Do you know that it will possibly price five times more to accumulate a brand new buyer than it does to retain an present consumer? This is only one purpose why you want to do all the things you may to retain the shoppers you will have already acquired. It’s changing into tougher to get consumer consideration with a whole lot of recent apps being launched day by day. There are 5 key methods you should use to extend app engagement.

1. Empathy and humor are necessary in your messaging

Human interplay is extra necessary and extra wanted than ever after greater than a decade of social isolation and a wide range of lockdown measures. This has led to a larger want for empathy and humor-filled communication. In accordance with The Drum 75% of individuals welcome humor in instances of disaster,

By adapting your messaging and tone of voice all through the consumer journey in push notifications and in-app messages to include a tone that brings out human-to-human communication, it is possible for you to to considerably strengthen the connection along with your customers and drive up in-app engagement.

Right here is a superb instance from My Theory Test by James May, an app that helps drivers within the UK go their driving take a look at. By combining the humor and wit of James Might, a UK TV persona, the app aimed to interrupt down the outdated and ineffective driving principle take a look at apps.

In-app Engagement: My Principle Check instance

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2. Obtain your push notifications now

Shopper manufacturers know that push notifications could be an effective way to speak with customers and enhance in-app engagement. Two necessary steps are required to get push notifications working accurately:

Step 1: Improve opt-in charges

Earlier than asking customers, you need to clarify to them why opting in could be useful to them. It will enhance the quantity customers who get your push notifications. It’s essential to ship the choose in request on the appropriate time. As an illustration, after the consumer has had an opportunity to make use of the app and accomplished an motion efficiently.

Improve push notification opt-in charges

Step 2: Create the suitable technique

You will need to have a stable push notification technique. This consists of contacting customers in the best manner and on the proper second. Your app could possibly be shortly deleted for those who ship too many push notifications or ship messages that are not related. You additionally need to be certain that your messages attain customers on the appropriate time as a way to enhance open charges. Advertising automation instruments assist you to select when to ship push notifications. You can too attain customers based mostly upon their time zone or when they’re most lively.

3. Gamify your app

Gamification is the usage of gaming methods inside your cellular app, resembling achievements and in-app rewards to extend engagement. This could possibly be:

• A loyalty program for a retail app
• Achievements and milestones in a health app
• Interactive studying and interactive quizzes can be found in an academic app

Gamification is usually a highly effective software to enhance consumer expertise and make mundane duties extra fulfilling. Gamification could make it simpler to retain and interact customers. Gamification can enhance consumer sentiment and should even result in optimistic rankings and opinions.

Gamification to extend in-app engagement in Nike Run Membership

A robust instance of gamification inside an app is within the Nike Training Club, the place customers are awarded for his or her achievements, streaks and milestones based mostly on in-app engagement exercise. Nike affords a wide range of rewards and incentives to customers who full their exercises usually.

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4. Provide personalised content material

Customized content material could be an effective way to maintain customers engaged in your app. B2C Personalization is far more than simply addressing customers by their first identify, it depends on you understanding your customers, their likes and dislikes, and even their behaviour patterns to supply them with content material in-app that’s tailor-made to their preferences. Your app ought to attempt to supply the perfect content material to the suitable customers, identical to Netflix does with customized film suggestions and Hinge’s algorithm updates which can be based mostly on consumer preferences and former behaviour.

Personalisation by Netflix

Netflix makes use of machine studying to grasp consumer preferences (e.g. Netflix makes use of machine studying to not solely perceive consumer preferences (e.g., do you watch RomComs? Or horror motion pictures extra typically?) but additionally to research content material to find out what the following content material is. Netflix has been ready over 2,000 teams of individuals with related content material preferences over time. Netflix said that on account of the algorithms they’ve in place, 80% of content material watched really comes from personalised suggestions.

5. Leverage in-app messages

Just like push notifications, in-app messages may help you talk along with your customers and enhance in-app engagement. In-app messages are exhibited to customers whereas they’re already in your app. Push notifications can drive customers to open your apps, however in-app messages will assist them to take key actions within the app resembling shopping for an merchandise or subscribing. You should utilize in-app messages to ship content material to customers with out having to attend for a push notification. Advertising automation instruments can be utilized to arrange in-app messages to make sure they attain the suitable folks on the proper time.

These methods could be built-in into your app advertising marketing campaign to extend in-app engagement and consumer satisfaction. These methods will draw customers again to the app and assist maintain them there.

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