Let’s say your company is looking to redesign . But you must make a decision . You have two options . You can have a new website with no blog. You can also keep your current site and add a blog. Which option...
First, educate and then entertain. This is the code of conduct that all B2B marketers should adhere to. It is important to balance ROI and messaging, but creativity should not be sacrificed. Good B2B marketing can educate and inspire your audience. Here are five top...
As protesters demonstrate their disapproval of President-Elect Trump, security personnel and police officers work to protect Fifth Avenue from the dangers of the street. Barricades are placed between 56 thand 57 th Streets outside Trump Tower in New York City. The security increases are affecting...
We have to admit that omnichannel was a trendy buzzword 10 years back. Being “omnichannel” won’t bridge the gap between leaders and laggards in the future with the rapid acceleration of disruption. Nordstrom is an example of a forward-thinking retailer. Nordstrom was pioneering...
Lush Cosmetics, a beauty retailer, recently launched a communication platform and workflow platform to help its managers and store associates. This app-based platform allows for regular communication between company executives and front-line employees in stores. Lush uses the platform for important messages such...
After a successful holiday season 2018, the retail sector was immediately affected by the longest-lasting U.S. government shutdown. Although some initially believed the shutdown would affect only the first quarter of the financial year, it was likely that the effect will continue through...
Pop-ups were valued at 50 billion in 2016 and will continue to grow as more companies discover this strategy as a way for them to innovate and experiment. Pop-up shops are a success story. Pop-up shops allow brands to explore new markets without having...
Amazon.com is making more Whole Foods stores “dark stores”, which are solely dedicated to fulfilling online orders. According to a FOX Business Report, Amazon is making this move to meet increased grocery demand during the coronavirus epidemic. FOX reported that customers are now ordering...
Retailers are making progress in adapting to digital-era consumer demands at the dawn of a new century. Zebra’s 12th annual Global Shopper Study reveals that overall customer satisfaction has increased. It analyzes data from more than 6,000 customers, associates, and retail executives. Recognizing the...
Since COVID-19 was declared to be a pandemic in September, American shopping habits have changed dramatically and fundamentally. This has left the retail and consumer packaged goods industries (CPG) to adapt and thrive to an unprecedented level. With stricter social distancing and...
