Let’s say your company is looking to redesign . But you must make a decision . You have two options . You can have a new website with no blog. You can also keep your current site and add a blog. Which option...
Although Shopify’s marketing strategies can be difficult to create, you can make progress significantly quicker by using the right tools and tactics. We’re here to help you. We will discuss the key elements of a profitable Shopify marketing strategy and then...
First, educate and then entertain. This is the code of conduct that all B2B marketers should adhere to. It is important to balance ROI and messaging, but creativity should not be sacrificed. Good B2B marketing can educate and inspire your audience. Here are five top...
Marketing automation software is a powerful tool that can be used to benefit many businesses in a variety of industries, from tech to ecommerce. These six less-known B2B industries have the potential to reap the benefits of marketing automation. These industries can...
As protesters demonstrate their disapproval of President-Elect Trump, security personnel and police officers work to protect Fifth Avenue from the dangers of the street. Barricades are placed between 56 thand 57 th Streets outside Trump Tower in New York City. The security increases are affecting...
While the majority of consumers still prefer shopping in-store, 72% admit to having visited showrooms in the past 12 months. The way people shop is changing with smartphones, and retailers must adapt to this change. Salesfloor announced in August a mobile messaging service that connects...
You’re not the only one who finds the idea of offering warranty solutions daunting. Many retailers view integrating a warranty pitch into a complicated sales process as a check-the-box obligation. Warranty can provide additional revenue and decrease customer churn. These are two great assets for...
Many in the retail industry believe that millennials are responsible for the decline of brick and mortar stores. Popular belief is that these digital natives are always connected to their devices and purchase products online at the expense physical stores. According to...
We have to admit that omnichannel was a trendy buzzword 10 years back. Being “omnichannel” won’t bridge the gap between leaders and laggards in the future with the rapid acceleration of disruption. Nordstrom is an example of a forward-thinking retailer. Nordstrom was pioneering...
Lush Cosmetics, a beauty retailer, recently launched a communication platform and workflow platform to help its managers and store associates. This app-based platform allows for regular communication between company executives and front-line employees in stores. Lush uses the platform for important messages such...
