Two main forms of mobile operating systems are iOS and Android. Naturally, when it comes to picking among the two choices, you might wonder what’s going to work best for you and your organization. In such a scenario, we can assure you that taking educated guesses is always preferable to the crazy ones.

Coding Process

The growth strategy is always dependent on the particular objective of your company. Even though the native approach can be a much better option, the cross-platform mobile development solutions are very popular now because of the relative ease of their implementation (in spite of the fact that launching these applications is costly and risky.)

Each company that needs an app to be available on various apparatus has two options. It’s either working to create an app for some platform or construction teams to create applications that operate on more than 1 platform. The latter choice is certainly more expensive than the prior one. Within this context, an effective solution which allows saving the time and effort is cross-platform improvement. It means composing the source code implementing it on various platforms. Approaches common for this solution are Cross-Compilation, Virtual Machine approach, Component- and – Cloud-Based approaches, and Model-Driven Development.

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But when considering the coding procedure for Android and iOS individually, we must acknowledge that there are some key differences:

1. Programming languages

  • Android Java/Kotlin
  • iOS Swift

2. Integrated development environments (IDE)

  • Android Android Studio
  • iOS XCode

In any case, Android app development is usually known to take more code lines and is more costly than the one of iOS. Bug fixing can be more challenging for the Android OS. There is, however, some great news. Although XCode for a development environment for iOS runs on Macs only, Android Studio can be set up both on PCs and Macs. In terms of the rest, to begin developing for both of the OSs you will need to make certain that a team has at hand all of the essential development tools of the selected platform, one mobile device, and a tablet.

From the above, programmers can choose among the choices to lay a good foundation for starting the coding procedure. Firstly, they may benefit from the cross-platform mobile development and all of its tools. Secondly, they could find two programming languages, install two IDEs and two software development kits (SDKs) instead, which is a massive challenge.

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Great marketers should know perfectly well who their average users would be to have their product reach the target market. It’s widely thought that the user communities of Android and iOS differ from one another. Well, the way to tell an iPhone individual from an Android one? Hunch, a collective intelligence site, which is sadly not active today, has one day accumulated data on Android vs iOS demographics by placing 2,000 questions anybody can give answers to on the net. The outcomes obtained from a total of 80 million+ answers speak for themselves:

Criterion Android iOS
1. Age/Gender Male/18-34 y.o. Female/35+ y.o.
2. Education Just a high school diploma A graduate level
3. Place of residence From the suburbs/country In a town
4. Annual household income $50,000-$100,000 $ 200,000+
5. The most popular classes Education, entertainment, business, lifestyle Games, business, education, lifestyle

Revenue Models

To pave the way to attaining user loyalty, a mobile app should be a sustainable source of revenue. Android is promised to match the advertising targets, while iOS is to be used for driving sales efficiency. Knowing this clearly stated mobile advertising trend, programmers can make wiser decisions as for allocating their resources.

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Release Cycles

Apparently, app adoption is different for both operating systems and Android, in this instance, shall return the hands to iOS. The main reason is that upgrading an OS to the latest version is harder for Android. Significantly, approximately 95% of Apple users have their apparatus updated to iOS 10 or iOS 11, the latest versions, now. Yet, less than 1 percent of Android devices are operating Oreo, that’s the newest version of the operating system.

Enterprise Apps

Not all apps are available for public download. It’s enterprise apps which are made for use by corporate employees exclusively. In the first place, they serve business purposes, and lots of companies benefit from such applications running them on Android or iOS devices. The key characteristic of those apps is their safety, but which OS is more secure?

Neither of those OSs is, however, perfectly secure; they’re more (Android) or less (iOS) vulnerable. The thing which creates a security gap is the way in which they are deployed and upgraded. Aside from the fact that Android users are hesitant to have their phones running the latest OS version, the system itself suffers from negative effects of fragmentation, consequently, a single enterprise can have many OS versions in use. Correspondingly, safety issues are addressed across different OS versions. Nevertheless, iOS has a soft spot also. It’s the locked character that grants only hierarchical fixes to the issues. With this, you might opt for either the OS made by a monolithic company that aggressively manages security problems or the OS that pushes security patches quickly but may give an elongated release.

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Development Cost

In regards to development costs, you can be positive that they differ for both OSs. Especially, iOS app development is reputed to be 30 percent cheaper than the one of Android apps typically. The reason is that Android growth is slower and here is the reason:

  • 40 percent more lines of code
  • Android emulators are slower
  • effects of fragmentation
  • verbosity and complexity of XML (compared to WYSIWYG)

In a rough estimate, easy Android application development should cost $25,000 to $35,000. However, this assumption doesn’t limit alleged development costs of an iOS app of the same complexity degree to approximately 20,000$; for even 3,000$ may do, and development costs will vary depending upon the selected business model, performance, and design.

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The design rules for Android apparatus are based on Material Design Guidelines, while Apple is based on Human Interface Guidelines. Thus, we can single out the simple design fundamentals for both OSs.


  • A substance metaphor. Conveyance of how things move, interact, and only exist in space follows the realistic approach here.
  • A bold and graphic interface. Responsive UI components with their large scale typography appear, conceal and move in such a manner that they seem palpable.
  • The consumer as the prime mover. Users can gain from these UX components as the Floating Action Button, splash screens, an app’s navigation layout and adaptiveness. Nonetheless, the principles for navigation are loose enough to allow designers to apply different navigation patterns customizing the material.


  • Metaphors. In this respect, two OSs mirror one another, and we observe the exact same attention to detail.
  • Aesthetic consistency and integrity. It implies that UI components not only seem’real’ and have a captivating appearance but also meet users’ expectations supplying them with the styles they’ve got used to.
  • User command. The user thus has the freedom to not do harmful actions. It can appear that the OS takes full control over an individual but informing them about impacts of the choices made in a special app the OS reduces possible risks while efficiently simplifying the navigation experience.
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In light of the above, the design of Android appears to be somewhat similar to the one of iOS as for its critical principles, but it’s the appearance and feel of the application which makes the difference between the app that works and the one which has a definite wow impact on the consumer.

Publishing and Restrictions

Mostly, to submit an app, the developer must pay the registration fee:

  • Android a one-time $25 registration fee
  • iOS $99 per annum

In any case, mobile applications, as previously mentioned, are updated and deployed on the specified operating systems following two unique patterns. IOS and Android development difficulty isn’t really that is important. The binary opposition of closed and open character of an operational system is essential here.

The Google Play Store ecosystem is known for its openness. It suggests that Android runs more types of hardware than any other operating system and that any programmer can easily publish her or his app on any shop. IOS, then, applies limits to the applications that are about to be published. Consequently, apps are more frequently rejected by the App Store than by the Google Play Store, and the examination itself takes more time.


Obviously, we can’t say that an encounter with either of the two operating systems is sure to be enjoyable or successful, it all depends on what you expect and if these expectations are true-to-life. In addition to that, you need to have a fair opportunity to succeed — regardless of which OS you’ve opted for — as soon as you’ve identified the objective of creating this app. Then, proceeding from the fundamental principles, we’re discussing with you , you are able to cream off all possible benefits.

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