This is a quick preview of what it contains.
Sometimes a brief reassuring, thought-provoking or positive hint can ignite — or rekindle — your enthusiasm to tackle the day. We’ve additional nuggets of advice on digital marketing, pride, and overall and multichannel e-commerce strategies, among other pointers, to help improve your prognosis for what lies ahead.
E-commerce sellers will need to keep up with an ever-increasing, ever-evolving assortment of technological advancements, shopping trends and station options, from selling on Amazon into developing a new presence online and reaching the contemporary consumer and a whole lot more. Absolutely, we expect a few of these hints help you dream big and take miniature actions leading to greater accomplishment — and continue to cultivate your organization throughout 2021.
What’s more, enjoy the many success stories sprinkled throughout the calendar.
In e-commerce, we’re all too aware of the consequences of changing seasons and annual observed celebrations on our earnings. However, it doesn’t hurt to have a bit occasional reminder to prepare for what’s coming. That’s the reason we’ve added notes and ideas for what you can do during busy days to start building campaigns as fall and winter approach.
And from New Year’s Day to the end of the financial year and everything in between, we’ve included public, religious and recreational holidays celebrated in various countries all across the APAC region, along with festive suggestions for ways to engage your buyers and neighborhood through societal and a lot more.
Although 2020 shifted the concept and construction of in-person gatherings, the e-commerce industry rose to the challenge and was quickly to pivot to virtual and digital offerings. Looking forward to 2021, many electronic media and informational conferences are scheduled and will most likely have improved even more from last year. We’ve included a number of the big ones so you can start planning to join now.
Curated on TheMarket: New Zealand’s Brand New, Brands-First Marketplace
From local to international, based to aspiring, the enormous collection of brands featured on TheMarket, one of New Zealand’s newest marketplaces, hold something in common: appeal to Kiwi shoppers.
TheMarket began in August 2019 with 1,000+ producers and has been expanding rapidly ever since. It includes over 4,000 brands, making its ambitious aim to deliver over 10,000 of the most innovative, desirable and quality producers into one platform a lot more achievable than a year ago.
Backed by the Warehouse Group, one of New Zealand’s largest retail collections, with 3.5 million active customers, TheMarket features:
- 2+ million goods
- 12 million annual visitors to its Website
- 2 strategically located satisfaction centers
- A mobile app
TheMarket brings a curated shopping experience with a contemporary sense to customers that savor shopping, prefer convenience and find quality solutions.
Brands-first philosophy: TheMarket’s focus on local, international and niche brands unites highly engaged buyers with products they love. The platform’s layout makes locating and new brands and revisiting known favorites simple and satisfying. Diverse search options and brands-first content keep branded options tremendously memorable and accessible for downloads and serious shoppers alike.
Local customer support: TheMarket utilizes a distributed network of MarketPoints — neighborhood retail stores — that take free returns from customers. This structure brings advantage to its customers while fostering the strength of the retail community within the Warehouse Group.
Strong growth possible: The forecast for e-commerce in New Zealand is only one of burgeoning growth, especially in marketplaces. According to NZ Post, in 2019, the percentage of New Zealanders who shopped online increased to reach nearly 50% — a vital landmark — and regular shoppers (those who completed more than 12 transactions a year) increased their spending to $106 per transaction generally. The same report found the industry in New Zealand experienced a 13% growth in online spend in 2019, with a 20 percent increase in spending in the category of online clothing and apparel. When compared to data in the past year, the development of online shopping appears to come from the rise of action and depth of spending in current online shoppers along with entry of new clients to the world of online buying.
A Special Approach
Considering that the 2020 winner of the Marketplace Branding Award from Retail Without Borders, TheMarket has obtained a particular approach from the start of its market. With the awareness that buyers could be moved and make purchases at any time, any place, TheMarket provides a huge range of products and price points and offers a pleasant and frictionless purchase to buyers no matter apparatus or source point. The platform’s design incorporates contextual commerce, highlights trends, inspires audiences, builds followers and handles brand-centric content.
TheMarket’s team fosters awareness of brands, observation consumer trends and perspectives concerning products and overall spending. In the wake of the COVID-19 pandemic, New Zealand has fared better than many neighboring markets but a cautious outlook on client activity remains. Interest in e-commerce continues to surge, much as it is worldwide since the onset of the pandemic.
Successful Sellers on TheMarket
Top categories include fashion, footwear, kids and babies, toys, health and beauty, electronics, sports and outdoors. The consumer trends identified by TheMarket as experiencing growth from today’s 2020 landscape include courses that fuel in-home occasions, at-home exercise, garden and DIY tasks, working at home, apparel and affordable indulgences.
Broadly , sellers who achieve the maximum success on TheMarket tend to focus on bringing their customers:
- Great value
- Immediate and competitive delivery times
- A complete range of products
- Retail events
TheMarket provides an attractive selection for ChannelAdvisor customers to expand international presence and capture opportunity in a growing market.
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