Winter’s largest retail trade shows are supporting us

Winter’s largest retail trade shows are supporting us! A group of Faire staff had the opportunity to walk the screens and promote our demonstrating clients in person. We see our highlights, insights, and happenings from a few of the year’s markets.


Gift & Home

Home and current shows are excellent places to be inspired by new trends across groups like stationery, tabletop decor, and cloths. And this season at NY NOW, the program featured many of the 2020 trend predictions that we shared back in December. Speakers and product displays in the series focused on wellness, social consciousness, and artisanal goods.

Additionally, at this year’s Atlanta Market, notable trends contained the Danish idea of”hygge.” Hygge describes a simple, organic, and comfortable aesthetic. And, speaking of comfortable, we had the opportunity to gather with Faire customers in Atlanta through an evening of cocktails and conversation.

We hosted brands and buyers to find a Faire Soirée–now our second in Atlanta–in White Oak Kitchen. Our team loved spending time with familiar faces, meeting new partners, and hearing how Faire is powering order-taking for many brands in trade shows.

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Apparel screens are also prime events for trendspotting, but with a focus on fashionWWD reports that casual sportswear, cashmere leggings, joggers, and florals were big in Coterie this year–meaning we can expect to find those trends in stores this fall.

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Additionally, Coterie’s February show overlapped with the last days of New York Fashion Week this year. This meant greater presence by top international retailers and over 200 new brands demonstrating for the first time. To handle top-of-mind industry trends, the speaking program featured topics like the state of design, new retail technologies, and the importance of recycled materials.

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This season, we are eager to sponsor a community event throughout the vegas apparel shows on February 6. Brands and buyers gathered Rivea to network, mingle, and meet members of Faire staff. Moreover, guests enjoyed remarks from Faire leadership. CFO Lauren Cooks Levitan highlighted how technology and the revival of local retail are impacting the wholesale apparel industry today. She shared that 70 percent of customer apparel purchases continue to be made offline, per The State of Fashion 2020 report. As a result of this, apparel retailers have a opportunity to flourish as trend curators in their communities.

Faire guests enjoy the afternoon at Rivea in Las Vegas on February 6.

What’s next?

The enormous wholesale screens will return next summer, but in the meantime, we have some suggestions for keeping your shop current.

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