Social networking platforms have become a driving force in the restaurant industry. A recent report from the New York Times proves that 72 percent of customers use Facebook to make restaurant and food-related decisions based on comments and images shared by others.
The urge for customers to get in touch with one another through social networks is flourishing, and it is time for restaurants to take advantage of the various benefits they could provide and bring to brands.
Selling food is not enough in this day in age — restaurants will need to market experiences instead. For many customers, social networking platforms are a means to talk about their dining experience with their friends and wider online community.
Benefits of Using Social Networking on Your Restaurant:
It’s free! The cost of producing a Facebook, Instagram, or Twitter account for your company comes at no cost to you. Create loyal fans, and enjoy positive reviews, comments and”enjoys” on social networking platforms to cultivate your fan base.
Increase Revenue through Promotions:Many restaurants have begun offering discounts or promotions via social networking avenues. Reward your customers for liking and after your webpage or account. Again, what’s far better than free advertising that brings in business?
Social Media Creates an”Expertise”:Promoting your food is not enough this day in age- restaurants will need to market experiences instead. For many customers, social networking platforms are a means to talk about their dining experience with the internet community. Every time a guest posts a photograph off your delicious looking dishes, this allows your brand to affect the way society views your product.
Expand your Customer Base: The more content you post on social networking, the more chances you create for a new client to see your posts and photographs of your menu and food specials. A greater quantity of content generates a larger amount of interest, which leads to more conversions, thus NEW customers!
Promote Trust and Loyalty of your Brand: Consumers appreciate reviews of your new – the good, the bad and the ugly. Allowing guests to post reviews on social networking platforms boosts and suggests trust and transparency of your own brand. With restaurant contest at an all time high, credibility is crucial in creating loyal customers.
Reduce your Marketing and Advertising Budget: While using free social networking networks, the cost of publishing posts, or running advertisements is minimal compared to other marketing and advertising avenues like printed flyers, printed coupons, direct mailers etc..
Boost your Inbound Website Traffic: Using social media to boost your site traffic is easy. Adding Call-To-Action buttons, and linking your site directly to your Facebook and Instagram profiles make it easier for visitors to find your site and keep up with your own restaurant news.
“Instagram is delivering 58 times the participation per follower than Facebook and 120 times greater than Twitter. Snapchat is now the fastest growing social networking platform with 100 million daily active users and 400 million sodas daily .” — Smarter Takeout
“Rewarding social advocacy through all social networking enriches the guest experience while prolonging the social reach for the newest .” – Paytronix
“Social networking is becoming an increasingly important tool for our staff to interact with our clients. Our strategy was developed on three different tiers — information, participation, and support .” – Restaurant Magic
“Social networking has permeated much more than simply the customer facing side of the business. Social has turned out to be a excellent channel for recruiting top talent which are also clients of the enterprise. It generates a natural recruitment strategy and using target market can result in reduced turnover.” — Harri
Social sharing is the biggest craze in the advertising industry.
Proactively engage your clients through social networking stations, and watch your business reputation and your profits grow!