These are the 17 greatest locations for Ecommerce entrepreneurs to seek out product concepts

Typically, you can find an excellent concept for a web based product you could promote. It is essential to remain alert for it, although.

There are numerous assets on-line that may present inspiration and concepts, however how do you begin as an entrepreneur? We have put collectively a listing of high assets that can assist you to get began. Our final information to making money online can also be obtainable.

It is very important keep in mind two issues as you learn by means of the assorted assets on this put up.

When in search of product concepts, remember to look past the product itself. As we present in Methods For Discovering Your First Worthwhile Merchandise , there are loads of opponents in the most well-liked product classes. Your success can rely in your capacity to discover a distinctive angle or a unique strategy. Do not simply give attention to the merchandise; have a look at the potential inside every product class. Search for new markets, new options, and new methods to make use of merchandise.

You do not have to be afraid of taking a look at smaller product classes or niches. Nevertheless, a distinct segment has fewer opponents and is extra targeted. It’s simpler to rank excessive on Google and it’s usually cheaper and environment friendly to market to your prospects with much less competitors.

Be taught Extra: Top Selling Products in 2021

This put up will focus on one of the best locations to seek out product inspiration and concepts for a store extension. We are going to begin with some normal concepts that will help you get began in your search, after which we’ll get into the specifics nearer to the tip.

It is a good suggestion to jot down down all of your concepts as you learn this put up and the record. After getting all of your concepts jotted down, you may return to them later to guage their viability and potential.

1. 1.Begin with what you have already got

It is best to start out with what you already know earlier than you search the online for small-business ideas or the huge expanses of the Web for area of interest and product concepts.

Maybe it is an concept or product you’ve got had for a few years. Maybe it is a half-written enterprise proposal that you’ve saved in a folder in your pc. It is value re-examining it, even when it was dismissed at one level. You thought it was an excellent concept at one time.

These are some inquiries to ask your self when creating your web enterprise concept record.

  • Which merchandise, industries, or niches are you obsessed with?
  • Which industries, niches, or merchandise are you obsessed with?
  • Which ache factors are you experiencing in your life?

Instance: Sisters/entrepreneurs Lisa Kalberer and Allison Hottinger are obsessed with household and custom. These values are instilled of their houses by means of the creation of a manger for holidays. The Giving Manger was created by pals who have been eager to start out their very own traditions. Influencers have been drawn to the product that was born out of ardour, making it a nationwide hit in shops and on-line.

Be taught extra: 

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Determine your ache factors and challenges

Remedy the issue if it is there. Take into consideration the ache factors in your life and people of others. Energetic Hound was born to resolve the issue of canine toys that may very well be simply destroyed and chewed. Unreliable merchandise could cause frustration for canine house owners, which might result in excessive prices. This was the marketplace for that product.

Learn Extra: Strategies to Find Your First Profitable Product Idea

2. Your local people

Typically you do not even want a model new concept. Ecommerce is a more recent type of enterprise, however brick-and-mortar companies are extra well-liked than ecommerce. You possibly can create a singular and worthwhile web enterprise by listening to the developments in brick-and-mortar retail and adapting these to ecommerce. Have a look round your local people to see what fascinating retail ideas are being mentioned. This kind of info and information could be present in your native newspaper.

Instance: InstaCart, a grocery-delivery firm, is a wonderful instance of an organization who noticed a approach for a brick and mortar enterprise to be made on-line. In line with PwC’s 2017 Whole Retail Survey most grocery purchasing takes place in-store. Nevertheless, with companies like Amazon Pantry rising in recognition, it is potential to drive and seize on-line orders. InstaCart companions up with brick-and-mortar retail shops to make sure that prospects can nonetheless store on the grocery retailer they love and belief. Clients can even store at native grocers, which helps small companies.

3. 3.

The highest shopper product developments publications are an ideal place to start out your product concept search. It is a good way to get a really feel for the developments in shopper merchandise and what different entrepreneurs are doing to convey them to market. These publications will help you uncover new industries and product classes that you simply did not know existed. You’ll find new merchandise, companies, and experiences to assist your on-line enterprise by following the developments.

Many well-liked pattern magazines on-line embody, however are usually not restricted to:

TrendWatching – TrendWatching is an unbiased agency that displays the world for probably the most promising shopper developments. TrendWatching employs professionals from London, New York and Sao Paulo to report on world developments.

Trend Hunter – Development Hunter is the biggest and hottest pattern group on the planet. Development Hunter, a worldwide group of 137,000 members with 3,000,000 followers, is a supply for inspiration for entrepreneurs and curious folks.

Development Hunter founder Jeremy says that he was an entrepreneur from the start, however did not know which concept he wished to pursue. Whereas I knew that my profession would lead me to my enterprise concept, I did not know what I wished. I looked for inspiration for years. Development Hunter was born. It’s a place the place insatiable curiosity can come collectively to share concepts and be impressed.

PSFK is a “enterprise Intelligence Platform [that] conjures up creativity as they develop new services and products throughout retail, promoting, and design.” You need to use PSFK to validate and jump-start your ecommerce company concepts.

Instance Dan’s product, Inkkas is a good instance of somebody who has seen a pattern overseas and introduced it again residence. Inkkas are distinctive, stunning footwear produced from genuine South American textiles. Dan noticed the demand for these footwear in Peru and got here up with the concept. He realized that this product can be an excellent match for the North American market and introduced it residence to fund his Kickstarter marketing campaign.

4. Leaders within the {industry}

You need to use a wide range of instruments to seek out influencers throughout the {industry} you have an interest in when you’ve got a good suggestion of the area of interest or {industry} you wish to work in. Followers of the appropriate folks on Twitter can encourage new concepts by offering a gentle stream of content material from these within the know. You’re answerable for discovering the appropriate folks.

You’ll find influencers in your area of interest or {industry} utilizing a wide range of on-line instruments:

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5. Websites for pattern and product discovery

Evaluate and discovery websites are nice sources for concepts and merchandise. Uncrate (males’s product) and AHALife(luxurious product) are two nice locations to seek out new curated product developments each day. You possibly can’t get extra inspiration than seeing what different entrepreneurs are creating.

These are just some examples from well-liked blogs about shopper merchandise to get you began.

You do not have to solely have a look at well-liked web sites. Be sure you additionally discover area of interest evaluation websites. Look into the niches and merchandise you’re most involved in, after which seek for shopper product critiques blogs.

6. Social curation websites

The picture curation website Polyvore, together with related websites prefer it, can present a wealth of product and area of interest concepts. Many photos characteristic fascinating and new merchandise and companies. You possibly can usually get an concept of the recognition of those merchandise by utilizing their built-in social indicators. This may very well be the primary signal that there’s a area of interest or product market.

Most of the largest social curations websites can be found that may encourage area of interest enterprise concepts.

  • Fancy – Fancy describes itself as half journal, half store and half want record. Fancy will help you discover the proper present for any event. You may as well share your favorites with your folks.
  • Wanelo : Wanelo is a group that permits everybody to buy, linking merchandise and shops by means of a Pinterest-like product-posting format. Begin by taking a look at top-trending people.
  • Wishlistr : The Wishlistr is a approach so that you can arrange, observe, and share your wishlist with others. Thus far, greater than 9 million needs have been registered.

7. Wholesale marketplaces B2B

There isn’t a higher option to get product concept than instantly from the supply. This can be a well-known possibility for ecommerce entrepreneurs and it will be an ideal addition to this record. You could have 1000’s of product concepts to select from by means of wholesale and producer sourcing web sites. You possibly can simply get overwhelmed by the sheer variety of merchandise on provide. Take it sluggish.

Alibaba – Alibaba is the biggest ecommerce firm on the planet, proper up there with Amazon. Alibaba connects prospects everywhere in the globe with Asian wholesalers and producers. Alibaba has lots of of 1000’s of merchandise. Alibaba dropshipping merchandise cowl all types of niches and classes, so you’ve got loads to select from.

Whereas it’s usually agreed that Alibaba is the biggest on-line producer and wholesale database, there are lots of websites just like Alibaba that you need to use to get inspiration and discover product concepts.

Oberlo is Shopify’s market the place you should purchase merchandise from suppliers to promote on Shopify. This market affords automated order success companies. It is a well-liked possibility for entrepreneurs trying to determine what merchandise to promote on Shopify. Check out the obtainable merchandise after which evaluation Oberlo’s top-selling merchandise to get some inspiration.

Different B2B wholesale markets embody:

8. 8.

On-line shopper marketplaces are one other wealthy supply of product concepts. You is perhaps shocked on the variety of merchandise obtainable on-line. Begin your search by in search of well-liked objects, then broaden your search to different classes that curiosity you.

eBay: is the biggest on-line consumer-adoption website. To seek out the most well-liked merchandise on eBay, use eBay Market Research.

Amazon: Amazon ranks as the biggest on-line retailer. Amazon’s Best Sellers lists Amazon’s most-sold merchandise, primarily based on gross sales. Amazon Movers & Shakers reveals the highest gainers in gross sales rank for the final 24 hours. Each are up to date hourly.

Kickstarter: Kickstarter is the most important crowd-funding website. You possibly can browse all initiatives by recognition, funding and employees picks.

Etsy – ETSY is a market that sells handmade merchandise. To find the most popular listings, look up what’s hot.

AliExpress AliExpress Alibaba’s wholesale shopper market lets you order smaller portions. AliExpress Popular reveals the most-purchased merchandise.

Jet:Jet is an web retailer that continues its progress. Every product class has its best-seller record. This one is for wholesale, and this one is for books or media.

9. Social discussion board communities


Reddit has the most well-liked social media information aggregator. It’s described because the “entrance web page” of the web and has an enormous affect. Reddit boasts 1000’s of “subreddits”, that are niches or sub-sections that concentrate on completely different matters and areas of curiosity. These subreddits are the place you can find inspiration to your subsequent product and enterprise concept.

It is value looking for the appropriate subreddit group and discovering an {industry}, area of interest, or product class to be a part of when you’ve got an concept.

Many subreddits are product-oriented and are filled with concepts.

Listed here are some examples.

You may as well discover subreddits that debate curated Amazon merchandise. Be sure you try these:

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Reddit is a good place to be in case you are lively and hold your eyes open. You may come throughout posts akin to this one asking commenters to share their high purchases below $50.

Reddit, no matter your strategy, has been and continues be a useful supply for ecommerce enterprise concepts, inspiration and help.


Quora, a group query and reply website, is “a spot the place you may acquire and share information,” in line with the corporate. Quora customers go to Quora to reply and ask questions on nearly something. Quora is just like Reddit’s subreddits. You possibly can add matters to your personalized feed. You may take into account including feeds which might be industry- or product-related to your on-line enterprise.

Quora additionally shows which questions and matters are hottest, and a depend for the entire quantity solutions (every reply with a quantity upvotes or downvotes from members).

After you’ve got stuffed your feed with questions and solutions, you’ll begin to see patterns that would encourage you in your ecommerce enterprise concept. Listed here are some:

Boards for niches and {industry}

It’s possible you’ll discover area of interest boards which might be related to your {industry}. These websites will help you brainstorm product concepts and promote them. There are numerous on-line communities for gaming, akin to GameFAQs and NeoGAF. These are another boards that can be utilized to debate area of interest merchandise:

10. 10.

You need to use social media in a wide range of methods to seek out area of interest and product concepts.

Hashtag You possibly can seek for related hashtags in case you are involved in a particular product or {industry}. Another choice is to go looking social media for hashtags akin to #need or #purchase that point out purchaser intent and purchaser curiosity.

Product curation account: Many accounts on Instagram put up curated product content material. As with many others, it would be best to seek for accounts within the niches that you’re most involved in.

Viewers insights If your enterprise has a web page on any social media platform, it might be potential to make use of that knowledge to generate ecommerce enterprise concepts. You possibly can study what pages they frequent and determine frequent pursuits, hobbies, and different traits. Then, you may brainstorm merchandise primarily based upon these insights.


Instagram is extra than simply photographs of canine and meals. It may also be used to encourage product and ecommerce concepts. It is photo-based so you may rapidly scan by means of 1000’s of concepts and photographs.


Fb has the highest number of active users of any social media website. There is a good likelihood that Fb customers are in your goal market. You may as well examine which Fb teams are hottest in your area of interest, and search for hashtags, well-liked matters, and well-liked pages. These teams might provide inspiration and alternatives to hitch.


Pinterest has a better common order worth for gross sales than some other social media channel. This reveals that Pinterest customers browse, store, and purchase, making it an ideal place to seek out well-liked merchandise and developments. It is a simple option to discover inspiration to your ecommerce enterprise. For the newest developments, ensure that to go to the popular part.


Snapchat is particularly appropriate for youthful folks, but it surely has restricted capacity to determine developments. To realize perception into the motivations and desires of your target market, use the Uncover possibility.


You need to use Twitter developments to seek out new concepts for ecommerce companies. It will will let you see which matters are hottest in your space or community. These developments shall be displayed on the left aspect of your account. Or, you may search for the Discover possibility in your cell app.

Area of interest social media websites

Social media websites which might be associated to hobbies and matters could be a good way to seek out new product concepts. These are just some examples.

Be taught extra: To learn the way to find the most well-liked Instagram hashtags, go to

11. Buyer critiques on-site or third-party

Take a look at buyer critiques when you’ve got an present enterprise, on-line or offline. Entrepreneurs who’re good take into account the motivations behind buyer suggestions after which reply accordingly.

You possibly can have a look at critiques from firms and merchandise inside your area of interest to see in the event you do not have already got critiques. You possibly can determine commonalities by listening to buyer complaints after which determine find out how to create a product that addresses these issues. Amazon is a good place to learn sincere buyer critiques.

12. 12.

Search engine optimization Insights will help you see what’s trending in search worldwide or particular places. Google affords a wide range of paid and free instruments that you need to use.

Google Trends: See what’s scorching globally and in your area. You may as well select particular matters akin to Enterprise, Well being, or Sci/Tech. To see the most well-liked tales, you may also search High Tales. You possibly can search key phrases for particular markets or concepts. It will assist you to decide one of the best time to launch your product.

Google Keyword Planner The Key phrase Planner will present you the typical search quantity to your chosen phrases and related key phrases. To see if somebody is bidding to your focused phrases, you may also examine AdWord Competitors.

Google Analytics – If in case you have a web site already, use Google Analytics knowledge to see which search phrases persons are utilizing to seek out it. Quantity does not essentially matter. You may discover a longtail or descriptive search phrase that sparks your subsequent nice concept. To get the identical insights, you may also use knowledge from an onsite search.

Google search – is a good instrument to your search engine optimisation analysis. While you have a look at a search, there are some things you have to be conscious of: paid advertisements on the high and aspect rail, predicted textual content (as quickly as you enter your question in search bar), advised searches (at backside) and Google Buying outcomes. Remember to have a look at photos and information.

Be taught extra: 8 Simple and Free SEO Tools for Bootstrapped Business Owners

13. Client way of life publications

The patron-facing publications of your {industry} can inform you a large number in regards to the market and what’s scorching. Check out what publications are discussing and which articles resonate with their viewers. You possibly can decide which articles are the most well-liked by taking a look at what number of social media engagements, feedback, and social media shares they’ve obtained. The most well-liked articles can encourage niche market ideas.

14. 14.

Take inspiration from profitable companies and opponents in your {industry}. What merchandise did they launch with the best success? What made them so profitable? Manufacturers will typically share the explanations and the way of latest merchandise.

Study their communities, not simply the merchandise they provide. What are their prospects and what do they like in regards to the merchandise? Check out the messages that the model is sending to prospects, and the way they work together with them on-line. Search for gaps within the product choices of your opponents and discover methods to fill them together with your product.

15. Viewers surveys

Probably the most efficient methods to realize qualitative and quantitative perception into an viewers is thru surveys. Ask respondents about their each day lives, what merchandise they’re most obsessed with, and the challenges they face. You will get contained in the heads of respondents by asking them a mix of open-ended and a number of alternative questions. This info will assist you to to brainstorm your ecommerce enterprise concept.

These are some instruments that you need to use for creating and distributing your survey.

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16. Crowdsourcing

Crowdsourcing works in the identical approach as surveying besides that you simply ask for extra concepts. LEGO Ideas reveals a model that makes use of crowdsourcing for brand new product concepts. The location permits customers to submit concepts for LEGO units. It additionally has well-liked and profitable concepts. You possibly can create your personal crowdsourced concepts, or you may have a look at these hubs for inspiration.

The next are some assets that will help you arrange your personal crowdsourcing marketing campaign to seek out product concepts and promote them.

17. Have a look again on the previous

Studying from the previous is one option to study. You’ll find a listing of merchandise which were revived by trying on the previous and learning outdated developments. That is how Dogfish Head Craft Brewery created their product line of Ancient Ales. It makes use of old-school brewing strategies.

Historical past does not all the time seek advice from historic occasions or strategies. It additionally contains popular culture developments. We frequently see a resurgence in vogue developments. Shoppers love nostalgia. Choker necklaces are again in vogue, and there have been many TV and film reboots which have rekindled curiosity. This may be achieved by utilizing a product that is not presently obtainable, or highlighting a topic that has been forgotten and more likely to evoke fond recollections.

Subsequent up: Worthwhile product ideas

You now have the assets you’ll want to create a listing of nice merchandise concepts. Subsequent, we’ll undergo all of the assets and share some product concepts with our readers.

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