If you are an ecommerce merchant or a servicer provider with nationwide clients, you might not want to keep your online local business listings. Actually, there are situations where claiming your regional listings might actually harm visitors to your website. In this guide, I can help you figure out if claiming your regional listings and getting local citations is excellent for your organization.
When it comes to Google’s search results, claiming your regional listings can be detrimental if you’re not quite a neighborhood business. Claiming your regional small business listings may limit your website traffic to only visitors from the local area. You could lose out on international visitors, or even traffic from another state in the us.
Where Are Your Customers?
To decide whether you need to claim the regional company listings, first consider your clients. Below are a few questions to assist.
- Can you see your customers at their location? This could be, for example, a service firm, such as carpet cleaning. If that’s the instance, maintain your regional listings.
- Do the search questions (key words ) from visitors to your website typically include a domainname? If so, you will need to maintain your regional listings.
To put it differently, claim local listings if your customers and prospects are local. By asserting local listings, you’re telling the search engines that you do nearly all your organization in that city. It’s an important distinction.
If the vast majority of your customers don’t live in your neighborhood area, claiming the local record might have a devastating effects. Take, by way of example, an event ticketing business in Chicago which I am aware of. The organization was online for over 12 decades. Consumers bought tickets on the internet to concerts and sporting events in the company, which then delivered the tickets via overnight delivery. In 100 percent of these cases, the customers never actually came to the business’s place, which is in the Chicago, Ill. area. In actuality, the vast majority of customers lived elsewhere in the U.S.
If this company claimed its Google My Business listing, it severely reduced the company’s sales. It was that if the business was verified, Google believed that the customers were located in the Chicago area.
Google confirmed the company’s local record via postcard, and Google began to list the business in the Google Maps listings. For certain ticket-related search questions, the business began to appear in search results only for searchers in the Chicago area — within 500 miles of their corporation’s location. Since the business’s customers were mostly nationwide, its website experienced a large traffic drop.
In January 2015, a nationwide ticket vendor based in Chicago maintained its Google neighborhood record. The end result was to severely reduce traffic, as shown in this chart.
Interestingly enough, the traffic limitation was not necessarily limited to mobile search. To be sure, if a individual in the Chicago area searched for tickets on her mobile phone, the company showed up well in the search results. And for mobile searcher out of the 500 mile radius of Chicago, Google did not record the website prominently from the search results.
But when I analyzed the site’s traffic based on location, regardless of apparatus, there were significant traffic drops from certain cities, such as New York. Because the site was not found in New York, Google wasn’t showing the site to potential customers there.
In brief, for online businesses with largely nationwide or international customers that don’t buy at physical locations, it makes no sense to maintain local listings.