Measuring Store Visitors: Could it Make a Difference?

Knowing the customer mindset is the holy grail of entrepreneurs and business owners alike. What motivates and excites people? What affects a buyer’s purchasing decision? Does filling your shop with extra staff to attend to clients influence their purchasing decision enough to offer a positive ROI? Does the existence of additional employees make a client feel more comfortable or think that the shop is much more popular than it leads on? Beyond understanding your client profile, there’s a competitive advantage in understanding the amount of visitors your shop has and how many of those visits are switching to tangible sales.

Assume for a moment that for every ten people that walk into your shop you make out with a single sale. And for each five people that leave without making a purchase, two are on the borderline but for one reason or another do not pull the trigger. Now assume from two of these visits, an individual would have caused a sale had a more competent associate been present to indicate the right alternative at the moment, or had the authority to extend a one-time reduction to meet that client’s budget — bringing us into the question — can monitoring store visitors help you judge a worker’s performance? If you are currently analyzing performance by total sales generated, that will not show you the whole picture. By way of instance, if one of your workers made a hundred bucks in sales in his change but only five people walked to the shop, is he actually bad at his job? Similarly, if another employee raked at a thousand dollars during a time when a hundred people came into the shop, is he a rock star? The most accurate way to judge one’s performance is by knowing the amount of people they had during their shift. Sure, you can determine peak times on your shop by creating a revenue by hour report in ConnectPOS, but foot traffic may vary every week and especially true during holiday seasons and weekends. So the only real way to bridge the gap between employee performance and marketing effectiveness is by equipping your shop or shops with a visitor tracker.

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To provide retailers with the best possible tools to raise their top and bottom line growth, our customer tracker with the compatible application has the capability to keep track of your company’ visits, transactions, number of items offered, time of visit, average sale, and total revenue generated over the course of a month. View conversion rate graphs of earnings by visits, sales by hour, sales by time block, and earnings by the worker so that you may grasp how successful your employees is relative to the amount of visitors your shop brings and adjust accordingly. Mix up your team by experimenting in case your top salesperson can raise numbers in a low traffic period and if other partners will need to pick their game up. Decide whether your advertising and promotional efforts created with ConnectPOS’s CRM module are driving higher traffic to your company, and if so, what the difference in earnings amounts are to your ordinary period; our visitors aggregators may show you an uptick in visits throughout a store sale, but when visitors aren’t converting to buyers then you know that you will have to tweak your plan. Analyze product trends like top-selling product during heavy vs low traffic periods. Place our customer trackers in various sections of your store to get a clearer image of demographics — maybe you need to devote more staff to the women’s department if lots of folks are passing through but not buying something, or reallocate current staff and enhance the quality of your offerings. ConnectPOS trackers can also show you heat maps of where your most popular segments are so which you can better your store’s design and get clients to all areas of your store.

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The possibilities are infinite. Firms should equip themselves with the best possible tools to not only know their clients but the dynamics of store-flow and how people respond to particular designs and might be dissuaded by others. It’s too cost ineffective to only look at shop sales, create a generalized assumption and react accordingly without knowing the quantity of possible customers that accounted for those amounts. Technology has given us the chance to make more informed decisions with new information at hand so that we can function at our greatest capacity. Why not make the most of

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