Marketers Welcome: Start a Personal Label Company With Already-Proven Products

You don’t need to invest in product development to begin selling products online. In actuality, there are lots of ecommerce business models that permit you to sell products without even touching the products themselves.

Private labeling is one such company model. With private labeling, you operate with a third party manufacturer to make your own custom branded goods. Private labeling is terrific for brands and people that already have established audiences and would like to discover a way to begin generating passive income online through product sales.

What’s private labeling and how does it work?

Private label products, much like white label products, are products created by a single company to be branded and sold by another corporation. A business owner selling private label products is searching for a product they can set their own brand name and sell as though it’s their own. Clothing and makeup are typical private label products, as are condiments offered in grocery stores.

Total retail sales in the usa for private label products hit $5.47 trillion in 2019 and are projected to reach $5.94 trillion in 2024, based on data from Statista. That is no surprise, considering you visit private label products in most major retail stores. Goal has its Archer Farms private label, by way of instance, Walmart has Great Value, and Costco has Kirkland.

Benefits of private labelling

Private labeling has numerous benefits that span beyond simplifying the product development procedure. Some of those advantages include:

  • Control over production. You direct third-party makers concerning ingredients and materials, quality, and production speed.
  • Control over pricing. As the seller, you determine your pricing plan and have control over the way you maximize production costs, which helps with creating a healthy profit margin.
  • Adaptability. Smaller retailers can move fast to get a private label merchandise in response to increasing market demand for a new attribute, while bigger companies may not pursue a market product.
  • Control over branding and marketing. You choose the best way to market and package private label products prior to making them available for sale.

Disadvantages of personal labelling

While there are many benefits to private labeling, it does not come without its own challenges:

  • Manufacturer dependency. Because a third party manufacturer handles production, you are largely in their mercy. That is why it’s essential to find a reputable and reliable manufacturer to work with.
  • Difficulty building loyalty. It may take time to get traction when starting a new from scratch. That is one reason why private label products are amazing for individuals and brand names that already have an established audience that trusts them.
  • Poor customer perception. Private label products commonly have a reputation for being cheap or premium quality. But that perception is changing. Many customers around the world believe the quality of private label products is improving.
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Private label makers for creating a custom branded product line

As many private label manufacturers might appear similar, it is important to vet them carefully to find the one which suits your business today and in the future. You must consider what sorts of merchandise that you need to make and market, where you wish to sell and send them, and how large you can price them.

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Below is a quick summary of some of the finest private label manufacturing services and product sourcing apps for all sorts of goods. Most here have a Shopify app you can use to link directly to your internet store.


SupplyMeDirect is a provider that ships from the United States, EU, and China. Features include automated order processing, local transport when available, and a responsive and helpful customer care team.

Merchants using the private label producer’s app like that it syncs with your Shopify shop, is simple to use, and even can help save money and time.

Note that all payments are in USD, irrespective of where you or your clients can be found.

AOP+ Easy Printing on Demand

Focusing on the EU, UK, and US, AOP+ Easy Print on demand is a platform for selling on Shopify and Etsy, specializing in organic print-on-demand Services and Products. Like SupplyMeDirect, the AOP+ Shopify app syncs with your Shopify shop and automates order processing and fulfillment. It’s simple to use, and you may make a product in as little as 30 minutes.

AOP+ executes all of the printing itself, as opposed to employing a third party provider, and it’ll even work with you to make your own custom private labeled products. It specializes in apparel and accessories, such as items like t-shirts, flip-flops, bags, and wall plaques.

Merchants also find their live customer care team to be extremely useful and informative.

Apliiq – Print On Demand

Los Angeles–based Apliiq is just another private label provider and print-on-demand company that specializes in apparel items. It focuses on trendy products like woven labels, pocket tees, liner hoodies, and patch beanies.

Like SupplyMeDirect and AOP+, Apliiq automates order processing and fulfillment, and it ships every order in a week. The Shopify app also sends tracking information directly to your clients, so that they could see when their order will arrive.

Modalyst – Dropshipping

Modalyst is a dropshipping supplier which operates with US-based suppliers and can also be an AliExpress Partner. This means it’s one of the more extensive product catalogs on this list–you can pick from over a thousand products to dropship.

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So far as private labeling goes, it specializes in athleticwear. Subscribing to Modalyst’s Pro program, which costs $90/month and contains a 5 percent transaction fee, gets you unlimited products, custom packaging and branding, and quick shipping–typically three to eight days for US orders and under 15 business days for international delivery .

As with other manufacturer apps for private labels, Modalyst automates order processing and fulfillment. If you encounter any problems or have questions, you can get in contact with live chat service seven days a week.


Alibaba Group is one of the largest ecommerce businesses in the world (if not the biggest )–its earnings hit over $72 billion in 2020. Alibaba offers among the most extensive directories, linking suppliers with merchants everywhere.

Though Alibaba does not have a Shopify app and you can not integrate the two, there are many private label products available that it is worth a mention. You will find almost any product you can imagine on Alibaba’s huge directory.

While Shopify apps automate a good deal of the procedure, when you utilize Alibaba you obtain a large quantity of private label products directly from the manufacturer. This lowers your stock costs and boosts profits, but also requires a larger upfront investment. Producers will work with you to create custom designs and logos.


If you are looking especially to private label and sell java online, look no farther than the Dripshipper Shopify app. You can create and customize your very own branded packaging, logo, pricing, and tags.

Dripshipper is based in the united states, but it ships worldwide. All shipments go out within five days of when orders are placed–and the coffee is always fresh. Whole beans go out the same day they are roasted, while ground beans go out next day.

Pricing begins at $30/month, and higher-priced tiers include additional support, training, and training. The Elite plan, at $197/month, also gets you access to Dripshipper’s in-house design group.

Tips for starting a private label company

When you sell private label goods, you don’t need to be worried about product development–or stock investments oftentimes. But before you start, it is important to consider a few things:

1. Find a niche market to sell products

There are plenty of private label products you may market, crossing pretty much every business. Some of the most popular private label products are:

To determine specifically what to market, explore different niche markets within those classes. When you market to a market, you can use highly targeted marketing and advertising strategies to get your brand and products on the market.

2. Contact the manufacturer

As soon as you know what you would like to sell, start looking for manufacturers and providers who have those products. Some producers may specialize in a particular product class, like Dripshippers.

Get your listing of producers and contact them to see if they offer private labeling. If so, ask about setting up an account. Since most manufacturers carry various products, this strategy will permit you to quickly supply a choice of goods within the market you’re exploring. Also make certain to ask whether the producer has a minimum purchase value, since you will have to navigate if you would like to hold the stock or put up a prepay account with the manufacturer.

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3. Order samples

It’s important to check the product yourself prior to making it available for purchase. While something may look great on the web, and even sound great as soon as you’ve gotten in touch with the producer, the reality might be completely different. So you will want to do your due diligence to ensure the quality of products is up to your standards and expectations.

4. Set up an online shop

You’ve got your maker and your products, now it is time to set up your online shop . With Shopify, you can choose from and customize paid and free ecommerce templates. As soon as you’ve installed your online shop, you can navigate the Shopify App Store to discover the apps you will need to manage your private label company, including any of the choices listed above.

5. Add your products to your shop

When adding products to your shop, you will want to do the following:

  • Compose persuasive product descriptions. Product descriptions ought to be information- and benefits-oriented, as opposed to concentrated on listing specs and features.
  • Get high quality product pictures . Product photographs give shoppers an idea of what the thing looks like–it is the best they could get without having the ability to see the item in person. Sometimes the manufacturer can provide you images.
  • Determine your pricing plan . It is very important to price high enough to earn a nice profit but not so large you outprice your clients.

6. Launch and Advertise your store

When you are ready to reveal your shop and private label products to the general public, it’s not quite as easy as turning on a switch. You must build awareness and drive traffic to your website if you expect to generate any sales.

For new shops, paid advertising on stations such as google, Facebook, and Instagram are a excellent way to get your name out there. Then you may supplement these efforts with email marketing, social networking, content promotion, SEO, and customer loyalty programs.

Establish your private label brand

Beginning a private label manufacturer takes the hassle out of product development. You can start your very own private label and work directly with producers to make products your customers will want to purchase –all with your distinctive branding and logo on it. Private labeling is a superb way to get started with selling your own products online.

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