You can have the coolest store in the world, with the best products, top of the line customer support, and also the best looking guys and gals working behind the counter, but none of that matters with no clients. Sure, elaborate signs and pretty faces can persuade people to poke their heads in and look around, but it is certainly not an perfect recipe for client retention. So what’s then? Unfortunately, there is no magic wand to wave or secret potion to drink. But, there are some tips for improving client retention in Your Company:
1. ) Knowledge is Power
Ok ok, I understand, the”knowledge is power” line is somewhat obvious, but it is true! Everybody knows that, but what people do not focus on is the sort of knowledge that is powerful. While understanding every amphibious species might be powerful in certain scenarios, it is fair to say that this sort of knowledge will not help you run your company. You get the point. So what sort of knowledge can help you as a business owner? If you guessed customer history and email addresses, then you guessed correctly. One of the keys to customer retention is having the ability to customize the experience for every client to show them that you care. By keeping tabs on your customer’s previous purchases and email addresses, you can keep in touch with them even when they are not in the shop. Using this method, you’re not just able to let them know about new products they might like based on their previous purchases, but you could also keep them informed about upcoming deals and discounts also.
2. ) Customer Loyalty is a Two-Way Street
You can not expect customers to keep coming back just because you throw a few $5’s off coupons in them. You will need to give them discounts and discounts for things they care about. There are two really good ways to do this. The first method is to send your clients discounts and prices based on what they’ve previously purchased. Another way is in how you word the offer. Using buzzwords such as”VIP Deal” or”10% off today only!” Are amazing ways to incentivize your customers and continually drive visitors.
3. Create a Community
Everybody wants to be a part of something. A excellent means of getting customers to return would be to make them feel as though they have a stake in your company or have had a part in your shop’s success. Doing so is as simple as asking them what they need. By having customers fill out a survey and reporting back the results to them, it makes them part of your shop, a portion of your community. While it’s also critical to be certain that you’re not bombarding them with polls each time they come into your shop, a poll every now and then about significant issues regarding your company can go a long way with customers.
4. ) Referral Programs
A referral program is among the greatest word-of-mouth incentives a company can provide. It’s a terrific way to get people talking about your company. Studies have proven that by offering no more than 10% from a purchase, customers will refer family and friends to your store. This may bring in new clients and bring back old ones.
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