JAMstack – What role does it play in eCommerce?

With the rapid adoption of JAMstack among web developers, and business technology companies, it’s now the perfect time to explore the possibilities of JAMstack eCommerce solutions.

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What is a JAMstack?

Before we dive into the eCommerce applications, precisely what is JAMstack? JAMstack is an architectural pattern of web application development based on client-side JavaScript, reusable APIs, and prebuilt Markup. In JAMstack, JAM is an acronym comprised of 3 key elements:

JavaScript
The language used to write your web application. Including any dependencies you may have, SDKs, frameworks, etc..

APIs
The simple HTTP requests transferring information to a server-side application by means of a particular resource.

Markup
The look and feel of your web application’s pages. These are broken into UI templates and might be constructed with a static-site generator, or built on page loading.

Why JAMstack for eCommerce?

Building a JAMstack will not only let merchants create exceptional, content-driven, speedy shopping adventures, but could also result in higher conversion rates and reach a wider spectrum of shoppers through high performance static sites that are distributed globally through a CDN.

Breaking this down a bit more, JAMstack in a eCommerce practice works in the following routine:

  • Storefront application hosting & development are decoupled
  • Storefront code changes are pushed into a SCM (Source Code Management), and hosted via static-site providers, or a service that will build/deploy/host your application like Netlify.
  • Content updates are performed and served using a CDN or CMS
  • When the shopper browses a page, the storefront web application is requested directly by the shopper’s browser by a CDN
  • The storefront application loads directly within the shopper’s browser, performing all the necessary requests to the eCommerce backend to retrieve data required to populate the page (catalog, product, account, checkout data, etc.)
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In conclusion, when contemplating your next eCommerce front-end, a JAMstack can accelerate your development and maintenance of your front-end, providing merchants more time to focus on their headless eCommerce solution. When your manufacturer has anything from a few hundred to a thousand pages, products pages that don’t need as frequently regular updates as others, and the latest information from the APIs for pricing/inventory/etc, a JAMstack is the very best solution.

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https://www.connectpos.com/best-retail-sales-tips/

https://www.connectpos.com/best-pos-systems-for-fashion-retail/

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