How to create a Shopify Marketing Strategy: This is the Ultimate Guide

Although Shopify’s marketing strategies can be difficult to create, you can make progress significantly quicker by using the right tools and tactics.

We’re here to help you.

We will discuss the key elements of a profitable Shopify marketing strategy and then go into detail about the tactics that you can use in your own approach.


What is the First Step in a Shopify Marketing Strategy Strategy?

You probably already know that a marketing strategy is crucial for every business.

When it comes to creating these strategies, however, there is one question that we are asked more than others:


A strong foundation is essential before you can get into the meat of any marketing strategy.

This foundation should include careful planning, market research, goalposts, and goals that propel you to your goals at top speed.

Remember that the foundation’s purpose is to allow the structure on top to be strong.

If you rush to build your Shopify strategy, your store may not be able to withstand changes in the market.

Let’s now talk about how to create that foundation in the right way.

Building The Foundation To Create A Strong Shopify Marketing Strategy

Before you can start to branch out, you need to make a decision on one thing.

What Is Your Business?

Although it might seem odd, it is an important question because it determines everything else. It’d be much easier to answer this question by breaking it into several parts.

  • What are you selling?
  • What is your unique selling point What makes it different from the rest?
  • What is your brand message?
  • What are your values?

This is a quick example of how merchants could answer these questions effectively:

  • How do you sell it?

Watches and jewelry for men that are luxurious and designed specifically for them.

  • What is your unique selling point What makes it different from the rest?

All of our watches are made in the USA, but at a more affordable price. All merchandise is eligible for financing, which makes them even more affordable.

  • What is your brand message?

There is no reason to accept low quality just because you don’t have the money.

  • What are your values?

Customer satisfaction comes first. Every customer leaves with a positive experience.

We have all the information we need to guide our future approach with a simple set such as these answers.

If you’ve been following along it’s now time to answer the questions for your store. Now it’s time for the next step of your plan.

Define your Key Metrics (or KPIs).

Shopify Marketing is a complicated beast. The immediate goal isn’t always “more sales.” In fact you’ll want not to come across too “salesy” much of the time.

This is a great example. Although the final result may be a sale in the end, the first step to that is an email from a potential client.

If email were the cornerstone of your marketing strategy, “numbers of email signups” would be a goal to set. We use ” Key performance indicators” to measure progress towards these goals. These are also known as KPIs.

This step is where you determine the metrics and goals that are crucial to your business’ success.

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You’ll be able to track your KPIs and get a better understanding of your business’s progress.

Email subscriber signups, as we mentioned, are an essential part of ecommerce marketing. As such, they are a great KPI for virtually every online business. We’ll be getting into more details about email marketing later.

Monthly visitors are a vital KPI to monitor if you want your store to rank on Google and to generate organic traffic.

Next, you need to know the important stats like revenue and gross profit. Once you have defined your KPIs it is time to move on to Learning from your competition


Conducting Competitor Analysis to Strengthen Shopify Marketing Strategy

It’s not about your company; it’s about how you differentiate yourself — , or draw inspiration from-related businesses.

You can learn from your competitors to help you define your business.

Here are some great questions to ask.

  • Which competitors are closest to your business?

Although industry giants can be a source of inspiration, it is important to understand who your direct competitors are. Amazon may have a significant presence in your industry but they won’t be your “direct” competitors.

  • What are the best practices of top industry players? What can you do to emulate these tactics?
  • What are the most common mistakes made by your competitors? What can you do to improve upon those mistakes?

You’ll probably notice trends in your industry as you move down the list. It doesn’t matter what, you have all the information that will help you to create your own approach.

Choose Your Primary Marketing Channels

This is the best time to decide which channels you want to target with your marketing efforts.

Each industry and every business will have their own ideal channels. This is why the competitor analysis step can be a great way of getting an idea of where to start.

Do you see players using social media apps such as Instagram and Facebook? Are they more focused on email, blogs, Youtube?

Take Allbirds, for instance. You might take some inspiration from their Instagram page if you are in the footwear industry.

There are many marketing channels, but these are the most popular.

  • Content Marketing
  • Email Marketing
  • Social Media (IG Facebook LinkedIn)
  • Youtube
  • Direct-Response
  • Cold-Calling
  • Search Engine Marketing
  • Word of Mouth Advertising
  • Affiliate Marketing
  • Offline advertising

Get Your Team Organized Around Your Shopify Marketing Strategy

Organizing and defining your team is one of the final steps to building your foundation.

This step may not be necessary if you are a sole proprietor. However, it is worth planning how your team will grow in the future.

It’s not as hard as it sounds. Start with these questions to organize your team.

What steps should you take to ensure your business runs smoothly?


This is where you will take a detailed look at every routine action that must be done in order for your business’s success. Now it’s time for you to assign them according to your needs.


What are the actions that each member of the team should take to ensure that the business runs smoothly?


Is it reasonable to assign responsibility for all of these actions?


It is a good idea to organize your tasks into similar categories in order to make this easier. (Marketing, Customer Satisfaction, Inventory, etc.)


It is easier to group your tasks and delegate them in the most efficient manner.


For example, customer support representatives shouldn’t also be writing copy.


Most cases, a copywriter should not also be responsible for your inventory.


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When do you need more help?


It’s a great time to let your team know what they are comfortable doing.


This will give you a clear picture of when you need to add more members to your team.


Using the right tactics & tools to create a killer Shopify Marketing Strategy



Now that you have laid the foundation for your Shopify marketing strategy, it is time to create the structure.



When it comes to marketing strategies, the structure is made up of the tactics, strategies and tools that you will use to achieve the KPIs we have set.



We’ve done a lot of the work already: competitor analysis.



The competition is a great starting point to determine the best tactics, channels and strategies for you business.



You don’t have to copy their approach, but you can learn from what works and make improvements to create a customized approach for your business.



To further enhance our strategy, we can also draw inspiration from stores and other industries.



Let’s look at a quick example to make it easier.



Imagine that you were looking to open or revamp a men’s grooming shop.

These are some great examples that we can draw inspiration from to help us develop our future tactics.



BadassBeardCare — Email Marketing



BadassBeardCare’s branding and identity is exemplary.



You’ll also notice one thing when you first visit their website:





A sign up form for email

Although email signups may seem small, it is a great way to market your products and services.

Email marketing is a huge industry that has a value of more than $7.5 million and will only continue to grow.





Email lists are not the only way to make a profit. Let’s take a look at this store for more inspiration.



The Beard Club – Blogging & Upselling





Another great example is the Beard Club. Let’s take a look and see what they do right.



The first tactic is one of our favorites: upselling!





For practically every business, upselling is an extremely useful tactic.

It was so useful that we created a guide to upselling.



Stores of any industry can (and should ) benefit from upselling. Take a look at Tushy to see how another store uses ReConvert for maximum profit from every cart.





To bring us back to the point, Beard Club isn’t just good at upselling. They also have a great blog.





Content marketing and blogs are great ways to create long-term customers. They also help you build a loyal customer base.



Even a quick post was written on our top blogs from which Shopify merchants can get inspiration.

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State Street Beard Company – Customer Service



It’s not always about creating the best offers or messages to run a marketing campaign.

It’s not only about taking good care of your customers.



Businesses that ensure everyone leaves satisfied are more likely to get repeat customers.

State Street Beard Company offers a great solution: A live chatbot is used to improve customer service





A well-functioning customer service section can help you build trust with your customers.

Trust is a key factor in establishing long-lasting brands.



Shopify offers many great apps to help you implement a chatbot similar to the one in the video.



These are just a few of many examples available for Shopify store marketing.

It is a good idea to take the time to review your competitors and determine which tactics are most appropriate for your store.



After you have implemented them into your plan, it is time to move on to the next part of Shopify’s marketing plan: Optimization



Optimizing your Shopify Strategy to Increase Sales



Even the best-thought-out marketing strategy won’t be perfect right away.



Trends change and new data is constantly available. Markets shift in an ever-changing manner.

It’s crucial to optimize your strategy after it’s been implemented.



How can you optimize your approach to optimization?



Data, Data



Any good plan starts with data.



Without data, any strategic choice is a gamble.

There are many tools available that can help you keep track of important metrics.



These are some of our favourite (free!) tools. These tools will help you.



3 Shopify Store Analytics Tools



1 : Shopify Analytics Suite





Shopify’s analytics suite is the first to go.



To see a full-screen view of your store, click on the tab “Analytics” from the default sidebar.



The Shopify Analytics Suite includes everything you need, from profit margins and orders to the number visitors.



2 : Google Search Console





Google Search Console is an essential tool for anyone who wants to attract customers via organic search results.



It provides vital information about your site’s visitors, traffic organically, and other relevant metrics.



Facebook Pixel





Facebook Pixel is another essential for retailers that use Facebook advertising (or Instagram) as a marketing channel.



Facebook Pixel collects data about how visitors interact with your ads campaigns and your website in order to inform your ad campaign.



The Wrap Up



Here’s how to create your Shopify marketing strategy.

You will need to know the basics and plan, as well as the strategies and tools that can help you achieve your goals.



Do you have questions or suggestions? We’d love to have your feedback!

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