GNC names a brand new COO

GNC names a brand new COO

Dive temporary:

  • As a part of its persevering with turnaround efforts, GNC on Thursday introduced the appointment of Nate Frazier as its chief working officer, in keeping with a company press release. Frazier was the newest senior vp of operations at GNC, the place he managed GNC’s U.S. shops and operations groups.
  • Efficient August 9, Karlyn Mattson was named chief merchandising officers on the retailer. Mattson was most not too long ago the overall supervisor of merchandising technique and new enterprise improvement for ladies’s style at Zappos.
  • Each Mattson and Frazier will report back to Josh Burris, CEO.

Dive Perception

GNC continues to strengthen its govt staff in its efforts to rework its operations.

Solely 5 months in the past, the corporate named a new CEO and CFO — each of whom have been inner promotions. And a couple of yr in the past, the retailer was in the course of filing for bankruptcy and warned it might shut as much as 1,200 of its shops.

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After canceling a bankruptcy auction, GNC was offered to Harbin Pharmaceutical Group, its largest investor and associate. In a press release this winter, the corporate stated that, following its new possession, a right-sized retailer portfolio and a clear stability sheet it was “well-positioned to capitalize on development alternatives within the well being and wellness house.”

It seems to be delivering on this promise. Final month the corporate announced an “exclusive” agreement with Walmart to promote a number of its merchandise. Over 4,000 Walmart shops carry males’s and lady’s diet merchandise. There are additionally plans to incorporate weight-management and sports activities diet merchandise.

Frazier was appointed vp of franchise operations at GNC in 2017. Frazier joined GNC as a complement retailer in 2017. Frazier has held earlier management positions at Abercrombie & Fitch and GameStop, in addition to Mattress Agency.

Mattson additionally has a robust background in retail. She was additionally the chief merchandising officers at Well-known Footwear, and she or he held high-ranking management positions in merchandising at Macy’s and Goal. Mattson shall be answerable for omnichannel advertising and marketing, model technique and product improvement at GNC.

Burris acknowledged that Nate has been a catalyst for our retail turnaround. “We all know Karlyn’s wealth in consumer-centric advertising and marketing experience will end in higher experiences for our clients,” Burris stated. These strikes will strengthen GNC’s govt staff and speed up our enterprise remodel as we attempt to take our iconic model as much as new heights.

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