A company license grants the owner the right to start and conduct a certain sort of business in the city, county, state, or nation that issues it. It’s a sort of license indicating the company has the government’s approval to operate.
Government agencies may fine or shut down a company that operates without a permit, so find out in case you need one within your startup process — not all companies need a license.
Based on the kind of business you operate, you might require a local, county, state or national license — or none whatsoever. Where your business is located will determine the kind of permit you need and where to get it.
Check with your city’s planning or zoning department to find out whether you will need a business license to start a new company locally. Whether you do may depend on if you’re going to be setting up shop in a house office, which some cities closely govern, or in the event you’re going to be leasing commercial space. Your planning department can tell you.
County Business Licenses
Some counties require a business license, even if your town or city does not. Check with your county clerk to find out if you want one for your type of business.
Branding is all the ways you establish a picture of your organization in your customers eyes.
By building a site which describes what you provide, designing advertisements that promote your products and services, picking specific company colors which will be associated with your organization, developing a logo, and incorporating it across all of your social networking accounts, you’re branding your company. That is, you’re forming and what people’s perceptions of your company are.
And what your clients say about your brand is your reality (not what you would like them to think). It is the belief that pops into their minds when they hear your business’ name. It is based on a sense they have that’s based on their experiences they have had with you, good or bad.
The purpose of branding is to simply and easily help your clients understand exactly what you offer and how you are different. However, it’s not merely a USP (unique selling proposition), it’s the combination of all of the ways you communicate what you stand for.
Besides your logo and corporate colours, you can convey your brand message through:
Your shop environment and air
How your team members treat clients
The way your staff members dress
The products you take
The price you charge
What your clients and prospects remove from all this contours your own brand.
If your business doesn’t have a consistent brand, or you do not like what your brand now stands for, it is time to rebrand. Here are some steps to take to shape public perception for the better:
Describe what your customers love most about your organization. What makes yours stand out? What are your strengths?
Produce a brand message that communicates exactly what your business intends to do for its clients — what you are best at. Geico promises to save you 15% in 15 minutes. That is its brand promise. Marriott guarantees quiet luxury. What are you promising your customers? And so are you delivering?
Make certain your visual components match your message, and your brand. If you are promising innovation, do not use greys and dull images.
Develop standards for worker dress and behaviour that support your brand promise. Make sure they know what your brand is and will support it.
Apply your visuals across every marketing tool you use, from advertisements to signage to store screens to mailings to shopping bags.