As parents plan for their first school return in almost two years, the back-to-school season is over. Marketers who achieved success had a plan to capitalize on the surge and help them gain market share. There are many lessons that brands can learn...
While there is still uncertainty regarding the COVID-19 pandemic’s impact, one thing is certain. The 2020 holiday season was an anomaly. This year will be different. According to eMarketer in the United States, holiday retail sales are projected to rise 2.7 percent to...
Sears will close its last Illinois-based department shop on November 14, when it moves out of the Woodfield Mall location. Transfomco is the parent company of Sears, and the real estate manager for Woodfield Mall, and it stated CNBC that it would...
According to Deloitte, holiday retail sales will rise between 7 and 9 percent by 2021 according to their annual holiday retail forecast. According to Deloitte, holiday sales will reach $1.28 trillion to $1.3 billion in the November-January timeframe. Deloitte predicts that ecommerce sales will increase...
Retailers were forced to change at unprecedented speeds by the COVID-19 pandemic. This included a shift to digital and stores being forced to close their doors. The global lockdowns exacerbated the gap between physical and online retail. In the U.S., around 20,000 to...
It is easy to see how powerful gaming’s #2 (love-building) advantages (i.e. Because most people would argue that the storytelling (#1) is still much weaker than it should be, immersion, agency and interactivity are all powerful advantages of gaming’s love-building (#2). You might...
Source: https://www.matthewball.vc/all/what-is-an-entertainment-company-and-why-does-the-answer-matter Theodore Levitt was a Harvard Business School professor and resident economist who developed his theory of marketing myopia in the 1960s. He believed that companies are defined more by their products than what they do. This idea was largely renamed...
A competing OS or manufacturer of devices could also seek technical differentiation. Today, innovation is not based on the hardware, but rather how it’s used in order to create differentiated software and services. It doesn’t really matter what a phone can accomplish, but...
Chapter 1: The Creation of Today’s Internet and Tomorrow’s Needs One of the most fascinating things about the internet, is its creators, why they created it, and how they did it. From the 1960s through the 1990s, the internet’s foundation was...
eCommerce merchandising has been terribly underrated. It’s like an online shophopper walking around your store. This means that they cannot see the layout of your store, can’t hold your product, can’t interact or communicate with staff, and there is no music....
