Mobile commerce accounts for as many as 23 percent of online sales as of the fourth quarter of 2020, and there is growing evidence that consumers prefer using tablets or other mobile devices to shop, according to reports compiled by conversion rate optimization firm Invesp.
Readying an ecommerce site for mobile traffic and mobile-device based earnings includes addressing five key variables:
- Website functionality;
- Picture optimization;
- Layout optimization via reactive layout;
- Minimizing barriers to purchase and login;
- using a mobile device’s abilities to provide a better shopping experience.
1. ) Under One Second Load Times for Some Content
Google needs your mobile webpage to load in under 1 minute. If the page takes longer to load, the significant search engine on Earth could penalize your mobile site, making it invisible (or at least less visible) to mobile search users. For stores that rely on search engine traffic to help push sales, such a penalty could significantly impact sales as greater and greater numbers of shoppers use mobile devices to make purchases.
For many months, Google has been telling website owners, designers, and programmers that it requires mobile page loading times of one second or less. This is significantly faster than current average load times of approximately seven seconds per mobile web page. However, the search engine company is also making some hints like focusing on providing website visitors some content to look at and interact with nearly instantly.
“Research suggests that users’ flow is disrupted if pages take longer than one second to load,” wrote Google software engineer Bryan McQuade, and Google Webmaster Trends analyst Pierre Far, in an August 2020 blog post. “To offer the best experience and take care of the visitor engaged, our guidelines focus on rendering some posts, known as the above-the-fold content, to users in one second (or less) while the rest of the page continues to load and depart in the backdrop.”
For mobile optimization in 2021, use Google’s information for”Optimizing the crucial Rendering Path for Immediate Mobile Websites,” and aim to offer website traffic”above-the-fold” content almost immediately.
2. ) Right Size Pictures
If the mobile net lacked pictures and graphics, it would not be supplying the kind of rich user experience that shoppers are accustomed to on other apparatus and are most likely to expect on mobile. So don’t try to rid your site of images and graphics, but instead deal with those rich media tools in a fashion that makes them fast and easy to load on a smartphone or tablet computer.
For your 2021 mobile advertising program, try two approaches to bringing right-sized images and graphics to mobile site traffic.
First, compress the image files. When creating product images or blog images, attempt to obtain the smallest possible file size for the required image quality. Limiting the number of colours or deciding on the best file type could have a significant impact on file size. You may also have to use a service such as Yahoo!’s Smash.it, which will help eliminate unneeded bytes from image.
3. Reactive Design
While there has been a fair amount of debate about whether it is far better to use responsive design for mobile optimization or to make a separate mobile version of your site, in 2021 responsive design should emerge as the clear winner, especially in the face of Google’s desire for quick loading mobile site. The search engine firm, which by some estimates has nearly a 70 percent share of mobile search traffic, especially states that site owners should prevent a good deal of redirects. Building a different mobile site will need at least one of the time-consuming.
Responsive design may provide a better user experience as shoppers interact with a site across devices. Reactive layout is also easier to manage, since you don’t have to keep individual sites with different content.
This year make your site responsive.
4. ) Social Login and Alternative Payments
Social login services from Facebook, Twitter, or Google and so called other payment solutions like PayPal can boost a shopper’s mobile ecommerce experience.
If mobile devices have defects, it might be in the area of keyboard interactions. As an example, typing in an email address, username, password, or payment card number may have an adequate amount of time on a smartphone. Voice controls will help too, but even voice recognition can be a barrier sometimes.
To help, consider using a social login which might make it easier for shoppers to register for your site or complete a shopping cart form. Likewise offer checkout services like PayPal or Payments by Amazon that allow shoppers to use stored payment card details. These service could be more user friendly in the mobile shopping environment.
5. ) App-like Features
In 2021, mobile optimization should not be limited to having a website which functions or even that is easy to use on a mobile device. Rather, mobile optimization must involve using mobile devices to create great user experiences using application-like capabilities.
Can you use the phone’s GPS to provide increased product suggestions or show off what other shoppers in the area liked or bought? Could you create an augmented reality attribute which uses a mobile device’s camera to let shoppers see how they may look in a particular shirt or hat? What about services that let shoppers to send text messages to a customer care representative when browsing your site?
Every one of these is technically possible. What other things could you supply mobile shoppers that were useful? Figure this out, and you’re going to have optimized your site for mobile sales.