5 Best B2B eCommerce Platforms to Improve Your Business Sales

In the year 2020, your electronic storefront is more important than ever for drawing in customers and generating revenue.

But if your company sells directly to other companies, you also should be certain that your digital wholesale storefront is optimized. The U.S. B2B eCommerce marketplace now exceeds $1 trillion, therefore there’s a enormous market opportunity for companies that may make B2B transactions easier for their clients.

Your company customers have unique buying needs–such as multiple client accounts, special pricing and checkout rules, and large volume buying carts–which involve unique tools.

In this report, we’ll take a look at the top B2B eCommerce platforms which can help your company streamline the process of selling to other companies.

To pick these tools, we began with our Top 20 eCommerce program file, then filtered out the tools that didn’t have features specifically designed for B2B users. Platforms that had third party plug-ins or workarounds to make them B2B friendly didn’t qualify.

After we had a listing of eCommerce applications made specifically for B2B users, we chose the five with 10 or more new reviews on our community since Aug 1, 2019, and they are listed below in alphabetical order.







Reviews since Aug. 1, 2019: 15

With rates starting at less than $10/month, 3dcart caters to small business, B2C users. However, the platform, which was set in Florida all the way back in 1997 and launched in 2001, is designed to be scalable for large, B2B users also.

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Why is it great for B2B eCommerce?

3dcart’s Enterprise plan provides high-volume carts, autoshipping for recurring orders, unlimited admin access users, and dedicated service.

Key Integrations: Amazon, NetSuite, SAP


  • Business I, for around $5 million in annual earnings and 20 admin customers, is $499.99/month following a $299 setup fee.
  • Business II, for around $10 million in annual sales and 40 admin customers, is $999.99/month following a $299 setup fee.
  • 3dcart features custom pricing for companies that exceed $10 million in annual sales.


Reviews since Aug. 1, 2019: 37

Founded by two Australians in 2009 and headquartered in Austin, TX with over 800 workers, BigCommerce has become one of the world’s leading eCommerce platforms. Their Essentials product is intended for small businesses selling to customers, while their Enterprise product is intended for B2B functionality.

Why is it great for B2B eCommerce?

BigCommerce Enterprise has many features specifically designed for B2B merchants, including enlarged catalogs, automated client and pricing segmentation, and quote management.

Key Integrations: Amazon, LiveChat, ShipStation

Pricing: Ask a quote.


Reviews since Aug. 1, 2019: 17

Founded in North Carolina in 2001 during the first days of the eCommerce boom, ChannelAdvisor has increased steadily since that time, now with over 600 employees and $130 million in annual revenue. The company went public on the New York Stock Exchange in 2013.

Why is it great for B2B eCommerce?

ChannelAdvisor’s B2B platform, ChannelAdvisor Enterprise, offers multiple station storefronts, cross-border revenue service, and managed services.

Key integrations: Amazon, Payoneer, Salesforce

Pricing: Ask a quote.

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Reviews since Aug. 1, 2019: 72

Magento is an open source eCommerce platform that’s been in development since 2008. It was acquired by Adobe in 2018 for $1.68 billion, but stays open source with over 2.5 million downloads.

Why is it great for B2B eCommerce?

Because it’s developed as open source software, Magento is highly configurable for B2B. A few of the configurations which make it B2B friendly comprise negotiable quotes, quick ordering, and requisition listing support.

Key integrations: Microsoft Dynamics, NetSuite, Oracle

Pricing: everyone may download the Magento open source code at no cost, but you are responsible for supporting and implementing it by yourself, which generally requires an experienced group of developers. Adobe also offers supported plans. Ask a quote.

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Reviews since Aug. 1, 2019: 862

Shopify, a Canadian eCommerce platform launched in 2004, may be among the world’s most popular B2C eCommerce platform (it holds the number three spot on our Top 20 list, greater than any other product in this article), but additionally, it threw its hat to the B2B ring in 2019 by acquiring Handshake, a B2B eCommerce startup.

Why is it great for B2B eCommerce?

Shopify Plus, the provider’s enterprise grade, provides automatic sales processing, higher volume ordering, and custom pricing.

Essential integrations: Shopify has thousands of integrations through its API.

Prices: Shopify Plus begins at $2,000/month.

More information

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