While the majority of consumers still prefer shopping in-store, 72% admit to having visited showrooms in the past 12 months. The way people shop is changing with smartphones, and retailers must adapt to this change. Salesfloor announced in August a mobile messaging service that connects...
You’re not the only one who finds the idea of offering warranty solutions daunting. Many retailers view integrating a warranty pitch into a complicated sales process as a check-the-box obligation. Warranty can provide additional revenue and decrease customer churn. These are two great assets for...
Many in the retail industry believe that millennials are responsible for the decline of brick and mortar stores. Popular belief is that these digital natives are always connected to their devices and purchase products online at the expense physical stores. According to...
We have to admit that omnichannel was a trendy buzzword 10 years back. Being “omnichannel” won’t bridge the gap between leaders and laggards in the future with the rapid acceleration of disruption. Nordstrom is an example of a forward-thinking retailer. Nordstrom was pioneering...