Over half of the world’s population uses social websites , but how do companies like yours reach those potential customers? Like many things, a social networking campaign takes a solid plan to create the best impact. Social media campaigns may boost...
In December 2019, Gartner published a report recommending this to develop and enlarge a digital business, companies should”prepare for a comprehensive retooling and abilities renovation in the next five years (complete report available to Gartner clients).” Subsequently the pandemic hit. The...
Before the pandemic, Armandas Tiskevicius‘ company, Mezzoroni, was a B2B tailoring firm, sewing clothing for Lithuanian government agencies and other companies. After the clothing industry started shutting down, Tiskevicius understood Mezzoroni would not survive long. “For a month or two, we...
Learn how your manufacturing company can leverage digital marketing tactics to stay relevant in a pandemic-hit sector. The COVID-19 pandemic landed manufacturing companies like yours in uncharted waters overnight. Most had to cut production, and though need is gradually getting back...
This holiday season is one for the books, with new customer expectations to handle and brand new fulfillment challenges to conquer. With COVID-19 still going strong, it is undeniably a tricky time to determine how to correctly”celebrate” the end of the...
Barcodes are something we see every day, but frequently don’t give much thought to. After all, they are usually little more than a few modest lines and numbers on the rear of the products we purchase. But in fact, barcodes are...
Why do buyers act the way they do? It is a question which has plagued entrepreneurs and business owners alike for decades. It’s easy to rationalize purchasing things like water, food, and other things needed to fulfill basic physiological individual needs....
It appears that just about all aspects of the food retailer’s world has been evolving quickly, most clearly the guest experience and the effect that has on front-of-the-house technology. Smartphone use by guests has been matched by improvements in Cloud POS...
Offering coupons on your restaurant can be a very effective sales tool for boosting your profit. Not only will coupons appeal to a existing customer base, they will draw in new clients also. What a fantastic way to create more brand...
Bumper to bumper traffic. Crowded parking lots. Crazy shoppers. Fights in each aisle……does not this all seem fun?? While a couple of customers may prefer this”hands on” approach to Black Friday shopping, the vast majority of us prefer the ease of...